SJP Beauty

A passion to grow the brand

Working for the licensee at Laurelle London and in collaboration with retailers I have worked on growing the brand to include over 100 SKUs with plans for continued expansion in 2023. Brands Include: Lovely, Born Lovely, Sheer, NYC, Covet, Pure Bloom, Stash & NYC Crush. The UK Manufacturing programme scaled up production to over 2.5 million bottles per year. I interpret brand guidelines for each brand and produce print ready artworks or visuals for brand decks and client approval. I have worked on a large variety of gift sets tailored to individual retails and specific markets around the world.



June 6, 2014


Laurelle London

Project Type

Artworker and visual designer